BuzzMachine » Blog Archive » Starbucks listens - at last

News Type: Event — Seeded on Fri Mar 21, 2008 12:27 PM EDT

Article Source: buzzmachine.com

business, starbucks, customer-feedback, blog-forum, ideas-discussion

Following Dell's Ideastorm, Starbucks has no opened a forum — also powered by Salesforce.com — where customers can make suggestions then discuss and vote on them. Starbucks, of all companies, with its loyal and opinionated customers, should have been doing this years ago. Every company should be doing it now.

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Nycam's Column, All of Newsvine
Groups: Coffee Lovers, Foodies!
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1.9

{"commentId":1605286,"authorDomain":"LAUHAL63"}

lauhal

Many customers are suggesting — and many more are agreeing — that our frequent-sipper cards should have our regular orders embedded in them so we could swipe the card at the door, make the order, pay for it, and avoid that damned line (making that damned line shorter for everyone else).

Wow, that's a terrific idea for regulars who get the same order all the time. Brilliant.

{"commentId":1605286,"threadId":"238177","contentId":"1381742","authorDomain":"LAUHAL63"}

2 votes

#1 - Fri Mar 21, 2008 1:37 PM EDT

{"commentId":1606203,"authorDomain":"lthurmond"}

L(a)T

That would be absolutely perfect for my dad who gets the exact same order 5 days a week from the local SB.

{"commentId":1606203,"threadId":"238177","contentId":"1381742","authorDomain":"lthurmond"}

1 vote

#1.1 - Fri Mar 21, 2008 6:19 PM EDT

{"commentId":1605403,"authorDomain":"Wheel"}

Wheel

I've never been in a Starbucks in my life. I'm uncultured and not fit for civilized society I suppose.

{"commentId":1605403,"threadId":"238177","contentId":"1381742","authorDomain":"Wheel"}

1 vote

#2 - Fri Mar 21, 2008 2:13 PM EDT

{"commentId":1605531,"authorDomain":"Nycam"}

Nycam

I'm a Peet's man myself, but must admit to frequent and heavy usage of Starbucks prior to the Peets opening nearby my office.

{"commentId":1605531,"threadId":"238177","contentId":"1381742","authorDomain":"Nycam"}

#2.1 - Fri Mar 21, 2008 2:53 PM EDT

{"canLink":false,"threadId":"238177","isPrivate":false}

	Starbucks pledges change — and lots of it	Associated Press	Fri Mar 21	3
	Starbucks seek to improve coffee quality	Guardian Unlimited	Thu Mar 20	0

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