Google have announced a new form of online advertising with the aim of serving more relevant and useful ads to searchers, but is it a breach of privacy?
This new interest-based advertising will go beyond Google's current targeted advertising models by tracking your Internet usage habits in order to serve an ad that the search giant hopes is better suited for you. The advantage to advertisers is that it will allow them to reach users based on their specific interests.
The advertising will be available through the AdSense program within the next few months.
Aitan Weinberg, Adsense Product Manager explains more:
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